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:: Signs & Billboards
   

Over the years, signs and billboards have increased in number and size on the parkway, so that they now often mar the stone overpasses and block scenic views. The Riverside Park section of the parkway is an example of appropriate signage: whether at entrances, neighborhoods, or on the parkway itself, DOT signs are smaller and mounted in the ground. No advertising detracts from the park experience for motorists or park users. Go to Harlem, however, and billboards dominate the views from every direction. And go to the Bronx, and highway-scale signs cover the overpasses and loom over the road, even on neighborhood streets. Redundant signs abound.

An expressway-scale exit sign obscures what was once a scenic view of a Fieldston home, and illuminates the living room of its poor occupant (photo right)

 
Beyond aesthetics, billboards and excess signage are hazardous. A FHWA report in 1980 noted, "There is a positive correlation between the existence of signs and accident rates."
What the stretch of parkway in Harlem looks like now
What it could look like without the billboards
With Billboards
Without
Commercial vitality or blight? Scenic Byways and billboards are not necessarily antithetical. A highway in Las Vegas is a scenic byway because of its billboards! With a managed corridor, however, the community may have a chance to make the choice rather than have it thrust upon them: Let Harlem decide, as it decides how its waterfront will be developed.
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2003 HHPTF