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How could Robert Moses find $109 million to fund his great dream of a road going uptown along the River in the midst of the Great Depression with the City bankrupted by years of Tamany pillaging? By tapping unprecedented amounts of federal funds for park improvements and conservation, selling bonds to skeptical bankers, swapping land, and borrowing from other city projects. (There is of course no better account than that by Robert A. Caro in The Power Broker: Robert Moses and the Fall of New York, published by Vintage Press in 1975.)

While the Henry Hudson Parkway may have cost the public a staggering amount to build, it also became an immediate cash cow -- at least for the authorities who have collected its tolls (first the Henry Hudson Bridge Authority, the the Triborough Bridge and Tunnel Authority, now the Metropolitan Transit Authority.) The Yonkers toll has been eliminated, leaving only the bridge, which was recently raised to $2.00, the rate for the city's "minor crossings."

Henry Hudson Bridge
HENRY HUDSON BRIDGE
Robert Moses gambled that motorists would be willing to pay 10 cents for the privilege of bypassing the congested but free Broadway Bridge down below. He was right. Within a year he convinced bond-holders to let him add a second tier to the cash cow Henry Hudson Bridge. The $2 toll each way - a bargain compared to the Hudson River crossings - makes money for the bridge's current owner, the MTA. The Regional Plan Association has suggested earmarking some of the bridge revenue for parkway enhancements.
How much revenue do the "Adopt-a-Highway" signs bring in? An advertiser pays $6000 a year for a sign, a trifling sum for the exclusive exposure to 120,000 pairs of eyeballs a day.

We look forward to seeing a full cost and revenue analysis of the parkway

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2003 HHPTF/RNC